The Problem

Antelope Valley Ford wasn’t able to achieve the SEO results they wanted with their flash heavy, framed-in website. Though it looked nice, the format made it difficult for search engine bots to index and rank the site. In addition, the website did not provide unique pages for each car within their inventory, making it nearly impossible for the site to rank well.   

The Solution

We understand that for consumers, the car buying process starts online and since AV Ford wasn’t being seen online, their competitors were getting all of that potential business. To solve AV Ford’s website problems, we were brought in to assist them with strategizing an effective internet marketing plan to increase their online leads and sales. AV Ford found in us a service that would allow them to be productive and successful online by generating leads and getting results. For AV Ford we looked to target the younger “connected” generation who experience media on their own terms. We created an immersive online video treasure hunt that allowed them to choose their own path.  We look to engage potential Ford buyers at every step of the purchase process. By utilizing all digital avenues to reach them: via online advertising, social networks, SEO; with a website that assists and informs the purchase process; and by creating experiences that dramatically demonstrate the Ford lifestyle, improve brand consideration, and introduce targets to a brand that isn’t in their initial consideration set. 

http://avford.com/